GravityLight is currently being introduced into Kenya - via a 50 stop roadshow!
We’ve been spreading the word about GravityLight to crowds of 600+ people at each stop, through the support of Shell's #Makethefuture campaign.
But there’s more to the roadshow than singing, dancing and product demonstrations…
WHY DO WE NEED RESEARCH?
2 in 3 people in Kenya do not have access to electricity. Kerosene lamps are widely used but they are dangerous, expensive and negatively affect the health of those using them.
In contrast, GravityLight is clean, safe and affordable. But to what extent will GravityLight be embraced as a lighting solution for communities without electricity?
We are eager to build on what we learnt during earlier GravityLight trials. The Kenya roadshow is the first time that GravityLight will be sold anywhere in the world. This is an important opportunity to get feedback from potential and actual GravityLight users on a large scale.
Through the generous support of The DOEN Foundation and Comic Relief, over the next 12 months we will be collecting feedback and insights from the audience at the roadshow as well as from users who have purchased GravityLight.
WHAT ARE WE RESEARCHING?
Our research plan has three main objectives:
1. Understanding the market in Kenya
We want to know how much demand there is for GravityLight and where this comes from. We also want to understand whether there are any barriers to purchase so we can address these.
For example, are we communicating its benefits clearly? Is the price point right? Would people prefer to pay in instalments?
2. Getting feedback on the GravityLight product
We are gathering the initial reactions of potential and actual customers to GravityLight. What do they like and dislike about the product? We also want to know how customers are using their GravityLight.
For example, have they understood the instructions fully? What immediate benefits have they experienced after switching to GravityLight?
3. Assessing the longer term impact of GravityLight
We will be frequently in contact with and revisiting customers further down the line to understand what difference GravityLight has made to their lives.
For example, to what extent has GravityLight replaced kerosene use? How much money have they saved? Has GravityLight had other impacts on their health, education or livelihood?
The data we capture will inform GravityLight’s future ‘route to market’, product pipeline and plans to scale sustainably.
With huge thanks to the Ydx research team, advice from Oliver Wyman and support from The DOEN Foundation and Comic Relief, which have allowed us to conduct such in depth research over the next 12 months!