GravityLight assembly is underway and sales have starting in Kenya, hear from some of our first customers...
Introducing GravityLight to 50 different locations across Kenya, gives us a great opportunity to find out more about GravityLight's appeal, potential impact and refine our route to market strategy.
We're excited to announce the support of Comic Relief and The DOEN Foundation in conducting this research across the next 12 months.
On Monday 24th October, GravityLight will be introduced into Kenya - starting a 50 night roadshow tour across the country and in depth consumer research and impact measurement.
Why a roadshow? Find out more...
SatLights connect to the main GravityLight unit, transforming it from a single ambient light to offer multiple points of light, spreading light around a room or home. These can be hung high for room lighting or lower for a more focused task light. But how and why have they developed?
The pulley has preformed as our engineers anticipated, completely controlling the bead cord throughout the entirety of the bag ‘lift’ and ‘drop’ – leaving no potential for the cord to get itself into a tangle.
The benefits of GravityLight are clear - it is independent of batteries, doesn’t rely on the weather, it doesn’t need to be pre-charged outside at risk of theft, and it saves people money previously spent on kerosene lamps. However, designing a distribution strategy that clearly communicates this is a big job, especially with a technology that is new and unknown.
Caroline has been busy gathering feedback from the off-grid families that have been set up with GravityLight, gaining valuable insights on their experiences with using it. Last weekend we revisited Halima Mumba and her family to see how they were getting on with their GravityLight.
A little over a week ago, Caroline returned to Kenya to connect with several organisations who are trialling samples of GravityLight with sales agents and off-grid families. This weekly blog will provide you with the latest updates on the trip.
GravityLight has been put through rigorous testing over the past few months, both in our workshop and out in the field. As the tests progressed, they turned up an issue with the bead cord. Read more about the solutions we have found to combat these problems and the improvements we have consequently made to GravityLight.
See footage of our Kenya focus groups which have helped us gain insights on how to tailor our packaging, communications and understanding of under electrified households in Kenya.